Spanish is the official language of 19 countries in Central and South American countries, in addition to those in the United States and Puerto Rico: Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. The largest Spanish speaking markets in the region are the USA (41 million), Mexico (121 million), Argentina (41 million) and Columbia (46 million).
The economies of this region offer huge potential for American companies across a broad range of industry sectors, although varies widely from country to country.
Both written and spoken Spanish can vary substantially across different countries and markets within countries, so it is important to do adequate research before translating for specific markets. B2B businesses can use what is known as Latin American Spanish, which standardizes word usage across the region. B2C business will likely need to take local variances into greater account. A good rule of thumb is the closer you get to end consumers, the more you should take local dialects or word preferences into account.
Mexico is the United States’ third largest trading partner and imports a total of $231 billion in 2016. Top import categories in 2016 were: vehicles, electrical machinery, machinery, optical and medical instruments.
Gateway Globalization has a large pool of Latin American translators who have both subject matter and market-specific knowledge who will convey your content in a way that truly resonate with your Spanish customers, no matter their country of origin.
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