In 2015 Insta-Pro wanted a way to increase their appeal to international customers. As a large producer of agricultural products and equipment to over 100 different countries around the world, Insta-Pro viewed translation as a vital part of reaching this audience. In order to attract new international customers and to communicate more effectively with existing ones, Insta-Pro undertook the localization of its website and various other content vital to its international reputation.
Gateway Globalization was an obvious choice of translation suppliers to help them in this endeavor, given Gateway’s experience in the agribusiness sector, and Insta-Pro International initially partnered with us to add multilingual functionality to their existing website for an early 2016 launch.
Insta-Pro International provides state-of-the-art food and seed processing technologies to customers in over 100 different countries. They develop chemical-free environmentally friendly production solutions for the livestock, food, and poultry industries. Insta-Pro International specializes in feed and food ingredients, oil seed processing, and pet food products. They also build high-end equipment such as extruders, oil presses, preconditioners, coolers, and parts.
Gateway Globalization consulted with Insta-Pro International to develop a translation strategy that would meet multiple international business objectives. Gateway Globalization initially reviewed all existing content to ensure it was translation ready. Using its extensive agribusiness experience, Gateway Globalization, helped Insta-Pro identify important terms to develop a preferred terminology list at the outset to ensure the consistent and accurate usage that the company’s international customers would expect. Gateway Globalization then localized the Insta-Pro International website and wide array of other content into multiple languages, including video voice-overs.
To streamline processes and save time, Gateway Globalization provided guidance on how to write various kinds of English content with an international audience in mind. Gateway Globalization also optimized translation processes to reduce time to market without compromising quality.
Insta-Pro has gained greater market visibility in key international markets, attracting and communicating with international customers at the right time and with linguistically and culturally appropriate messaging.
Insta-Pro now has a solid foundation on which it can easily meet the linguistic needs in new markets as the company expands around the world.